Hey Successful Hairstylists!!
In a perfect world - we would have a camera roll full of images and videos that we feel represent our work accurately. But, that's just not always the case. So today I'm sharing what to post when you hate all of your photos + videos!!
I'm sharing....
The VITAL mindset shift you need when it comes to Instagram
3 Instagram posts you can do in 3 mins or less (without ANY of your own images/videos)
My go-to websites for copyright free images, videos and templates!
*** Disclaimer: Don’t let social media and seeing other hair stylists posts trick you into thinking your work is only worth showing if you have perfect lighting, sound, styling, decor… etc. You are worth being seen NOW in whatever season of your career you are in. And your content will still attract high-quality clients, I promise. Stop being so dang on yourself…. (okay, Ted Talk over).
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This training is for you if….
the main thing that stops you from posting is the visual!! You have lots of ideas, it’s just the “filming” or taking photos of your clients where you get totally stuck.
You’re not posting as much as you want to.
You know instagram is a great tool for growing your business - you’re just stuck right now.
Building your CEO Mindset
All too often it is easy to blame everything and everyone else around us for why we don’t feel good about what we have. But this instinct is NOT empowering in the slightest. It keeps us stuck and in a perpetual cycle of excuses. Because, I can promise you this. If you look for excuses - you will always be able to find them. AND, on the flip side, if you look for solutions —- you’ll be able to find those too.
Here is an example of building up your CEO mindset…
“My phone doesn’t take good photos” ———> “I don’t know enough right now to take good photos with my phone”
“Videos take too much time” ———> “I haven’t figured out how to take videos quickly yet”
“The algorithm won’t show my posts” ———> “I haven’t mastered how to adapt my content to the new IG changes”
I don’t know about you, but I can feel this shifts physically in my body. The phrases on the left give me a knot in my stomach. The phrases on the right give me glowing energy in my chest - inspiring me to do something about it! In 2024, there is no reason for you to not know what you’re doing. Be willing to take action and learn - YouTube is a great resource for photography tips!!!! Try searching “iphone15 (enter your model) photo and video tips” and you’ll get hundreds of tutorials on how to update your settings, work with lighting, etc to improve your skills.
WHAT TO POST WHEN YOU HATE YOUR PHOTOS AND VIDEOS
CAROUSELS
EASY: Notes app of your phone!!! Write out a few tips, screenshot and post.
INTERMEDIATE: In Canva if you want to be fancy with fonts and different color backgrounds
ADVANCED: In Canva upload a cute photo from their photo library for the background for each carousel. Can be a seasonal image or whatever you think your audiece will like.
TESTIMONIALS
EASY: Screenshot and post!
INTERMEDIATE: Take the screenshot and put onto a graphic in Canva so there is a background
ADVANCED: In Canva choose a video from their video library - place the screenshot on top of the video and upload as a Reel
NEW TRENDS / INSPIRATION
EASY: Screenshot different trends you’re seeing from magazines or other hairstylists. Post in a carousel on your feed and say you’re looking for clients who are interested in getting some of these new trends!
INTERMEDIATE: Same as above but in the caption or carousel slides explain what makes these looks different / trendy. Is it the color placement, contrast, color tone, layers, etc
Websites to find copyright free images, videos and templates
Canva videos
Canva photos
Canva gifs
Unsplash
Pixabay
Pexels
Creative Market
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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!
If you need help getting fully booked - check out these resources!
• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop
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• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop
• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial
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• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0
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