[189] 📊Quick + Dirty Sales Funnel Audit: WHAT to Focus to Grow

[189] 📊Quick + Dirty Sales Funnel Audit: WHAT to Focus to Grow

Welcome back, hairstylists! If you’ve ever felt like your content is solid but bookings are slow, this post is for you. I'm Ren, and today we’re breaking down the three key phases of your sales funnel—so you can see exactly where things might be getting stuck and how to fix it fast.

💡 First, What Is a Sales Funnel?

Think of your sales funnel as the client journey—from stranger to superfans sitting in your chair. It's made up of three stages:

• Know (aka Grow): How new people discover you

• Like (aka Nurture): How they connect with your content

• Trust (aka Book): How they decide you’re the one to book with

Let’s walk through each one—and have you rate yourself from 1–5 in each area so you know where to focus your energy next.

👀 STAGE 1: KNOW (Visibility)

This is all about how people first discover you in your city or niche. Maybe it’s:

• A friend talking about you

• A local tagged post or IG reel

• Google or Yelp listings

• A referral program or ad

• Community connections (gym, church, school, etc.)

Ask yourself:
➡️ Am I intentionally doing things every day/week to be more visible to new people?

Score yourself 1–5.
A "1" means you don’t really have a visibility strategy. A "5" means you’re regularly getting in front of new people on purpose.

❤️ STAGE 2: LIKE (Connection)

Once someone finds you, they ask: “Do I like her enough to follow or engage?”

Your content here matters big time. It should show:

• Value (teaching, tips, inspiration)

• Personality

• A clear reason to follow YOU over Pinterest or a generic account

• Regular story views, email updates, or even a VIP Facebook group

Ask yourself:
➡️ Is my content compelling enough to turn strangers into warm leads or followers?

Score yourself 1–5.
A "1" means you’re inconsistent and unclear on what content works. A "5" means you're growing intentionally with dream clients.

🤝 STAGE 3: TRUST (Conversion)

Now they’re watching. But are they booking?

To build trust that leads to actual appointments, your content should:

• Ease their hesitations (What if it’s awkward? What if I don’t know what I want?)

• Highlight the full experience—not just the hair

• Include easy, low-friction booking options (not just “click the link in bio”)

• Offer reminders, clear calls-to-action, or even DM options

Ask yourself:
➡️ Am I regularly creating opportunities that lead to bookings?

Score yourself 1–5.
A "1" means you feel awkward or confused about getting bookings from your content. A "5" means you have go-to strategies that turn followers into clients often.

📈 Your Sales Funnel Audit

Now that you've scored yourself in Know, Like, and Trust, look at the lowest number. That’s your growth opportunity.

👉 Need help? I’ve got FREE tools to support each stage.
Choose your lowest-scoring area and grab the resource linked below to boost that part of your funnel—fast.

If you rated low in KNOW:
⁠https://renlopaofficial.myflodesk.com/localfollowers⁠

If you rated low in LIKE:
https://renlopaofficial.myflodesk.com/vyi8hffbdr⁠

If you rated low in TRUST:
⁠https://renlopaofficial.myflodesk.com/5-day-challenge